I established Saichek Publicity in August 2013. Previously, I spearheaded online publicity campaigns and promotions for AuthorsOnTheWeb/The Book Report Network (2002-2013), and managed select freelance publicity projects on a part-time basis (1996-2013).
I have also worked at a library (1995-1996) and a used bookstore (1995-2000), and I interned in the publicity and editorial departments at Tor/Forge Books (2000).
My objective is to help authors and publishers connect with current readers and to help expand readerships through earned media placements (such as reviews, interviews, features, and guest essays), social media, and appearances, depending on particular campaign goals. I strive to create campaigns that complement and extend a publisher’s in-house efforts and the author’s personal efforts.
What I do
* Online media strategy/outreach (including blogs, podcasts, social media platforms, etc.)
* Print and broadcast media strategy/outreach
* Appearances (booking assistance/promotion)
* Newsletter strategy/content development
* Social media strategy/content development
* Advertising strategy
* General consulting
Note: In January 2023 I will be evaluating projects again from prospective clients who are traditionally publishing books with a Summer or Fall 2023 release date. As of Fall 2022 I provide consulting services (rather than campaign execution, unless we have previously worked together) to authors who are self-publishing or hybrid-publishing. Consultation spots will re-open in January 2023.
* Guest Speaker, Heart of Dixie Fiction Writers Group, virtual meeting, September 2020
* Panelist, Sarah Lawrence College’s Publish & Promote Your Book Conference, June 2017
* Panelist, Sarah Lawrence College’s Publish & Promote Your Book Conference, June 2016
* Guest Speaker, SUNY’s Global Center for Graduate and Executive Education, February 2013
* Company Representative (“Breakout” session), online marketing/publicity services panel presented to AAR members, January 2013
* Guest Speaker, SUNY’s Global Center for Graduate and Executive Education, January 2013
* Guest Speaker, SUNY’s Levin Institute for Graduate and Executive Education, December 2011
* Moderator, Meet the Publicist (Independent and Small Press session), Book Blogger Convention/BEA, May 2011